For Event Promoters

One person says "who's in?"
Five friends buy tickets.

Hilltops matches your events to users who've already told us their interests — EDM fans, art lovers, social seekers. Then helps them rally friends who were hesitating. One ticket becomes five.

Interest-matched reachGroups form around your eventSolve "no one to go with"

How It Works

From posted event to sold-out night

You post your event

Art exhibition, techno night, comedy show, singles mixer — whatever you're promoting.

Matched users get notified

Users whose interests align — EDM fans, art lovers, social seekers — see your event. Not random reach.

Groups form, tickets sell

One interested person creates a room, rallies hesitant friends. One ticket becomes five.

See it in action

Your Event

Posted to Hilltops

Warehouse Techno Night

Saturday 10PM • Inner City

EDMClubbingNightlife

200+ matched

Interest-aligned users

J
EDMMeet people
S
ClubbingNew to city

They told us what they like

Group forms

Tickets sold

Jake's room:

"Who's going to the warehouse party Saturday?"

J
L
M
+3
6 tickets

Six people who were all interested but waiting for someone else to commit

What You Get

Built for event promoters

Stop guessing who might be interested. Reach users who already told us what they want.

Interest-matched reach

Users tell us their interests during onboarding — EDM, art, comedy, fitness, networking. Your event surfaces to users who explicitly selected matching interests. Not algorithms guessing. They told us.

8 interest categories

Music, Social Activities, Wellness, Singles, Sports & more

Solve "no one to go with"

The #1 reason people don't attend: no one to go with. Users create rooms around your event, rally hesitant friends. One interested person becomes a group of six.

Reach experience seekers

New-to-city, students, travellers, digital nomads — users actively seeking experiences and connections. They're not passive scrollers. They want to go out.

Promoter profiles

Coming soon

Build a following that gets notified about all your events. No algorithm throttling, no pay-to-reach-your-own-audience. Direct connection with people who want to hear from you.

What you get

Built for growth

Publish events to the discovery map and your account page. Each event has its own listing in nearby members' surfaces.

Beta Full AccessIncluded
FreeIncluded
PremiumIncluded

Create community channels. Open to everyone, or members-only by request.

Beta Full AccessUnlimited
Free1 channel
PremiumUnlimited

Anchored to your event's location, broadcasts reach members by proximity, making sure the ones who can attend hear about it.

Beta Full AccessFull reach + scheduling
Free3 broadcasts/pw · capped reach
PremiumUp to 7/pw · segmentation + scheduling

Register the venue(s) you operate. Each appears as a marker on the discovery map and is the home for the events you host there.

Beta Full AccessUnlimited
Free1 venue
PremiumMultiple venues

Your public profile inside the app. Bio, photos, links, upcoming events and the rooms forming around them.

Beta Full AccessIncluded
FreeIncluded
PremiumIncluded

Appear in the map, event and area surfaces members use to find what is on around them. No ad spend, no per-click costs.

Beta Full AccessIncluded
FreeIncluded
PremiumIncluded

Your account and events appear on iOS, Android and the consumer web. One listing, three surfaces.

Beta Full AccessIncluded
FreeIncluded
PremiumIncluded

Users who follow your business get quick access to a dedicated activity center. From there, they can create rooms and see your upcoming events.

Beta Full AccessIncluded
FreeIncluded
PremiumIncluded

Invite teammates. Roles decide who can post, broadcast and edit.

Beta Full AccessFull team
FreeSolo
PremiumTeam

The web app you're using now. Manage events, channels, broadcasts and analytics from any browser.

Beta Full AccessIncluded
FreeIncluded
PremiumIncluded

Notifications and account management from the Hilltops mobile app. More business tools are on the way.

Beta Full AccessIncluded
FreeIncluded
PremiumIncluded

Follower growth, event impressions and broadcast engagement. The deeper dashboard is on the way; basic numbers are live today.

Beta Full AccessIncluded
FreeIncluded
PremiumIncluded

Email support from the Hilltops team. Premium accounts get priority response times.

Beta Full AccessDirect line
FreeStandard support
PremiumPriority support

See and try new features before they reach everyone. Beta partners get them first; Premium accounts get them ahead of Free.

Beta Full AccessFirst in line
FreeOn general release
PremiumPriority access
Get in Touch

Tell us about your venue or event. We read every message.

FAQ

Common Questions

When users sign up, they select interests across 8 categories: Music (EDM, jazz, rock, live music), Social Activities (clubbing, bar hopping, brunch), Wellness, Singles Events, Social Sports, and more. When you post an event, it surfaces to users whose interests align. Your techno night reaches users who selected "Electronic/EDM" and "Clubbing." Your art exhibition reaches users who selected "Art" and "Gallery events." No guessing — they explicitly told us.
A room is a social intent — someone saying "I want to do this, who's in?" When a user sees your event, they can create a room: "Anyone going to [Your Event] Saturday?" This room gets pushed to their followers and nearby users with matching interests. Friends who were all hesitating now have social proof and coordination. One interested person rallies the group. One ticket becomes five.
Ads broadcast to everyone and hope someone clicks. You pay for impressions from people who might not care. Hilltops connects you with users who: • Already selected your event's category as an interest • Indicated they want to meet people and go out (social intent) • Are in your area and actively using the app Plus, the room system means one reached user can bring friends — multiplying your effective reach without extra cost.
Any event where social dynamics matter — which is most events: • Music events (concerts, DJ nights, festivals) • Nightlife (club nights, bar events, themed parties) • Arts & culture (exhibitions, gallery openings, theatre) • Social events (singles mixers, networking, meetups) • Wellness (yoga sessions, retreats, fitness classes) • Comedy shows and live entertainment • Sports events and watch parties If people might hesitate to go alone, Hilltops helps them find others.
Once approved as a partner, you get a promoter dashboard where you can create events with details, images, and ticket links. Events go through a quick review to ensure quality, then surface to matched users in your area. Approved early partners get priority onboarding and direct support.
Hilltops runs on a simple monthly subscription for promoters. Approved early partners receive special promotional agreements — reduced rates, priority features, and recognition as founding partners as we scale.

Who we accept

We’re selective by design.

Hilltops only works if the partners on it are places where strangers can become friends. We approve venues and creators whose offering is socially compatible.

Open social events

Regular nights, leagues, classes, run clubs, live music, mixers, open mics, themed sessions — anything the public can attend and meet people at.

Inclusive members’ events

Events with a clear, defensible audience. 30+, women-only, sober, beginner-only, sport-specific. Selective is fine when the criteria is explicit and the experience is genuinely social.

Not a fit right now — private-hire-only, table-service-only, or transactional spaces without a regular social offering.

Apply to join

Approvals are manual. We read every application.

Early access · Pilot

Ready to fill your events?

We’re piloting with a small cohort of promoters. If this resonates, we’d rather talk than sell.

No payment required · Priority onboarding for early partners